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DRIVEWEAR WINS “LENS PRODUCT OF THE YEAR” AWARD AT 2011 OPTICIAN AWARDS IN THE UK

Drivewearlens news

(Birmingham, UK — April 2011)

Younger Optics Europe was honored with the Lens Product of the Year award for Drivewear® lenses at the fifteenth annual Optician Awards on April 9, 2011 in Birmingham, UK. The Optician Awards is the industry’s only nationally recognized awards event, attended by MDs & CEOs from all sectors of the industry. Its purpose is to highlight the very best of the UK optical profession.

The award was accepted by Julian Wiles, Younger Europe’s UK representative, who is largely responsible for increasing Drivewear’s profile in the UK lens market in recent years. “I am absolutely delighted to receive this award on behalf of Younger Europe. This means that our industry professionals recognize that the Drivewear lens is an excellent product, and that makes me proud to sell it”, says Wiles.

David Rips, President and CEO of Younger Optics, says, “We are very honored to have received this award, and I am proud of everyone at Younger and at Transitions who has helped to make Drivewear a success. Drivewear fills a huge niche market – drivers – and we have gotten a lot of positive feedback from both optical professionals and consumers who have tried the Drivewear lens. The optical industry has greeted Drivewear with great enthusiasm and we are looking forward to increasing Drivewear’s popularity in Europe and Australia”.

Drivewear has also received national recognition in the United States. It was the recipient of the prestigious OLA Award of Excellence in 2007 in the category of Best in Lens Materials.

ABOUT THE DRIVEWEAR LENS: Drivewear lenses are specifically designed to address the unique demands of the driving task. It is the first and only polarized photochromic lens to darken behind the windshield of a car. Using Transitions® SOLFX™ technology, Drivewear lenses change colour based on current driving conditions in order to enhance the driver’s vision and provide protection from blinding glare. Drivewear lenses are currently available in hard resin in single vision, IMAGE® Progressive, FT-28 and finished plano, as well as polycarbonate single vision and IMAGE® Progressive.

For more information about Younger Optics or any of Younger’s products, please call Younger Australia at 88-351-5755 or visit the company’s web site at www.youngeroptics.com. Younger Optics is headquartered in Torrance, CA, USA, and continues more than 50 years of leadership in lens innovation.

Drivewearlens news


From left to right

Chris Hollins
sports reporter BBC Breakfast Sports (guest speaker and host for the event)

Malcolm Polley
CEO, Federation of Manufacturing Opticians

Julian Wiles
Sales Manager for UK and Ireland, Younger Europe

Chris Bennett
Editor, Optician Journal

Younger Optics receives three Awards of Excellence at 2008 OLA

Drivewearlens news

Younger Optics was honored with 3 OLA Awards of Excellence at the most recent OLA meeting (held November 6 - 8 in Nashville, Tennessee), bringing the company up to a total of 18 Awards, including the first award ever presented in 1987.

“OLA believes it is important to recognize the Ophthalmic Industry suppliers who have made an outstanding contribution to the laboratory community and allied professions. An OLA Award of Excellence is the most prestigious award our industry offers,” said Barney Dougher, OLA President.

Two of the awards received this year recognized Younger’s newest product line: Drivewear® lenses, Activated by Transitions®. These categories included Best in Lens Materials: Drivewear in Polycarbonate, and Best in Marketing: Drivewear Informational Videos (a 60 second loop for the patient waiting room, and a 3 minute training video for Eyecare Professionals).

The third award was for Best in Lens Design: Image Wrap Decentered Design (available in NuPolar® Gray Polycarbonate).

“We are thrilled and very thankful to be recognized by the optical industry by these awards,” said Younger Optics President, David Rips. “It is our tradition - and our goal - to bring innovative products to the industry that help make your company successful.”

Irving Rips, founder of Younger Optics, was also honored posthumously at the 2008 OLA with an induction into the Hall of Fame Optical Pioneers; David Rips proudly accepted the award on his father’s behalf.

Younger Optics expands Drivewear® line with Polycarbonate Image® progressive lenses

Drivewearlens news

(TORRANCE, CA — September 2008)

Younger Optics has once again expanded the availability of their innovative line of sunlenses by introducing Drivewear® IMAGE® progressives in polycarbonate. “Without a doubt, since we released Drivewear lenses, the two biggest product requests have been for polycarbonate and for a progressive. In the past year, we’ve managed to fulfill both those requests, with Drivewear polycarbonate Single Vision and the Image lens in Hard Resin. Now, we’re bringing the two together with the new Polycarbonate Drivewear Image progressive,” said David Rips, President and CEO of Younger Optics. The award-winning IMAGE progressive has been rated favorably among recent independent studies. This is in part because IMAGE boasts one of the widest distortion free distance zones in the industry, a key advantage for the driving task. From the dashboard to the road ahead, IMAGE provides excellent viewing at near, far and intermediate distances, and can accommodate Rx ranges of -9D to +7D, with 1.00 – 3.00 add powers. And now, Drivewear progressive wearers can take advantage of the high impact resistance and higher index polycarbonate offers.

Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions™ Photochromic Technology and NuPolar® polarization. Designed specifically to meet the unique visual demands of the driving task, Drivewear Activated by Transitions® is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. In addition, Drivewear lenses are polarized to block blinding glare, another essential attribute when driving a car. For more information and technical details, visit www.drivewearlens.com.

Younger Optics is recognized as the world leader in prescription polarized lenses with its NuPolar® brand. For more information about Younger Optics, NuPolar lenses and other products, visit the company’s web site at www.youngeroptics.com, or call (800) 877-5367.

Drivewear® now available in polycarbonate

Drivewearlens news

(TORRANCE, CA — May 2008)

Drivewear® Activated by Transitions® lenses are now available in single vision polycarbonate. “Drivewear in Polycarbonate has been the number one request since Drivewear was introduced, and we are excited to announce its release,” said David Rips, President and CEO of Younger Optics. Eyecare professionals and patients can now take advantage of the high impact resistance and higher index polycarbonate offers. Drivewear is also available in hard resin plano, single vision, Flat Top 28 bifocals and Younger’s IMAGE® progressive.

Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions™ Photochromic Technology and NuPolar® polarization. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. In addition, Drivewear lenses are polarized to block blinding glare, another distinct advantage when driving a car.

First winner in Drivewear® sweepstakes announced

Drivewearlens news

(TORRANCE, CA — May 2008)

A winner has been named in the first of two drawings for a Sony 52” LCD TV in the Drivewear consumer sweepstakes. Howard Geyer won the grand prize after registering the Drivewear® lenses Activated by Transitions® he purchased from Eye Desire in Miami Beach, Florida. Patients who purchase Drivewear, like Howard Geyer, can register their lenses by either returning the provided registration card or by registering their lenses online at www.drivewearlens.com.

Informative Owner’s Manuals that are distributed to the consumer with their purchase of Drivewear lenses are designed to thank the patient and to help them better understand the benefits and features of the product in friendly language. When patients return the included postcard to register their lenses (or register online), they receive a free gift from Younger Optics and are automatically entered into the Drivewear Sweepstakes drawings.

“My Drivewear lenses are fantastic,” said Howard Geyer, grand prize winner. “I live in Florida and have used photochromic lenses before, but most of the photochromic lenses don't get dark enough in the heat of the Florida sun. That's why I love my Drivewear lenses, they get dark even when it's hot. For anyone who wants a photochromic lens, Drivewear is it."

In addition to the LCD TV grand prize, Apple iPods were awarded to twenty other lucky Drivewear registrants. A second drawing for an LCD TV and twenty Apple iPods will take place this July.

About the Drivewear Lens: Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: NuPolar® polarization and Transitions Photochromic Technology.

Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. The polarization properties of Drivewear lenses will block blinding glare, another essential attribute when driving a car.

For more information and technical details, visit www.drivewearlens.com.

Younger Optics is headquartered in Torrance, CA, and is recognized as the world leader in prescription polarized lenses with its NuPolar® brand. For more information about Younger Optics, NuPolar lenses and other products, visit the company’s web site at www.youngeroptics.com.

Drivewear® lenses launched in Trinidad and Tobago

Drivewearlens news

(TORRANCE, CA — February 2008)

Younger Optics teamed up with Value Optical during the weekend of January 25 – 26 to introduce consumers to Drivewear® lenses at the Premier Cinema and Mall on the island of Trinidad. The islands of Trinidad & Tobago in the southern Caribbean together occupy approximately 5000 sq km and have over 4000 km of roadways, with over 400,000 cars on the island’s network. The event promoted eye health and safety and educated drivers of all ages about the benefits of wearing the Drivewear lens. The booth attracted crowds by displaying a Porsche Cayman sports car and models sporting Drivewear lenses in Porsche frames.

“I only use polarized lenses for my sunglasses and the Drivewear lens meets and surpasses all my expectations of a premium sunglass lens,” said Ameer Ali, Optician and Lab Manager of Optex Laboratories, at the event. “Simply, this lens is fantastic and I will recommend it as one of two primary spectacle pairs for all my patients.”

Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions™ Photochromic Technology and NuPolar® polarization. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. In addition, Drivewear lenses are polarized to block blinding glare, another essential attribute when driving a car.

For more information and technical details, visit www.drivewearlens.com.

Younger Optics is headquartered in Torrance, CA, and is recognized as the world leader in prescription polarized lenses with its NuPolar® brand. For more information about Younger Optics, NuPolar lenses and other products, visit the company’s web site at www.youngeroptics.com.

Younger Optics introduces Drivewear®Flat Top 28

Drivewearlens news

(TORRANCE, CA — January 2008)

Younger Optics has recently expanded the availability of their Drivewear line by adding a Flat Top 28 in hard resin. “Our Drivewear customers have been asking for a flat top since Drivewear was released, and Younger is proud to be able to meet that need,” said David Rips, President and CEO of Younger Optics. Drivewear is also currently available in hard resin plano, single vision and Younger’s IMAGE® progressive.

Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions Photochromic Technology and NuPolar® polarization. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. In addition, Drivewear lenses are polarized to block blinding glare, another distinct advantage when driving a car.

For more information and technical details, visit www.drivewearlens.com.

Younger Optics is headquartered in Torrance, CA, and is recognized as the world leader in prescription polarized lenses with its NuPolar® brand. For more information about Younger Optics, NuPolar lenses and other products, visit the company’s web site at www.youngeroptics.com.

New product release – informational Drivewear® videos for the ECP & Patient

Drivewearlens news

(TORRANCE, CA — December 2007)

Younger Optics now offers two high quality videos with information on Drivewear® lenses Activated by Transitions®: a 60-second looping video for the patient waiting room, and a 3-minute Drivewear training video for Eye Care Professionals. The first explains the benefits of Drivewear technology at the consumer level, showing and explaining how Drivewear lenses react in real life situations – from driving in overcast and daylight conditions to boating and bike riding outdoors in bright light conditions. The second adds important information about complimentary marketing materials available for your practice through Younger Optics. Both videos come in DVD format, and are offered at no charge. About the Drivewear Lens:

Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions™ Photochromic Technology and NuPolar® polarization. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. In addition, Drivewear lenses are polarized to block blinding glare, another essential attribute when driving a car.

For more information and technical details, visit www.drivewearlens.com.

Younger Optics is headquartered in Torrance, CA, and is recognized as the world leader in prescription polarized lenses with its NuPolar® brand. For more information about Younger Optics, NuPolar lenses and other products, visit the company’s web site at www.youngeroptics.com.

New product release – Drivewear® Owner’s Manual

Drivewearlens news (TORRANCE, CA — August 2007)

Patients who purchase Drivewear® lenses will now automatically receive an informative new Owner’s Manual with their eyewear. The Owner’s Manual is designed to both thank the patient for their purchase and to help them better understand the benefits and features of the product. The manual further explains the main benefits of Drivewear lenses in a consumer-friendly language, and directs wearers to the Drivewear website (drivewearlens.com) for more detailed information. Included with the Owner’s Manual will be a registration card, which patients can send in to receive a free gift from Younger Optics, and to be entered into drawings to win a 52” LCD TV or an Apple 30GB iPod. The Owner’s Manual and registration card are neatly put together in one convenient packet that is designed to easily fit into virtually any eyeglass case. Dispensers will receive the new Owner’s Manual packet automatically when they receive the finished Drivewear glasses from their preferred laboratory. About the Drivewear Lens:

Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: NuPolar® polarization and Transitions Photochromic Technology. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. The polarization properties of Drivewear lenses will block blinding glare, another essential attribute when driving a car. For more information and technical details, visit www.drivewearlens.com.

Younger Optics is headquartered in Torrance, CA, and is recognized as the world leader in prescription polarized lenses with its NuPolar® brand. For more information about Younger Optics, NuPolar lenses and other products, visit the company’s web site at www.youngeroptics.com.

Drivewear® Activated by transitions® DRIVES AWAY WITH two awards AT 2007 OLA

Drivewearlens news

Drivewear®, Activated by Transitions®, drove away with two OLA Awards of Excellence this year. Drivewear received the win for the “Best in Lens Materials” category as well as in the “Best in Marketing” category for The Art & Science of Drivewear, Education Tour and Marketing Materials.

Younger Optics, manufacturer of Drivewear lenses, has made a variety of appealing and informative marketing materials available to the lab and dispenser. Younger also teamed up with Transitions to host a series of seminars across the nation to educate Eye Care Professionals about the unprecedented, revolutionary technology of the Drivewear lens as well as the incredible marketing opportunity it’s brought to the optical industry.

David Rips, President and CEO of Younger Optics, points out that he has never before seen a product take off like Drivewear. “We are very honored and pleased to have received both these awards, and I am proud of everyone at Younger and at Transitions who has helped to make Drivewear a success,” said Rips.

“Drivewear fills a huge niche market – drivers – and we have gotten a lot of positive feedback from both ECPs and consumers who have tried the Drivewear lens. The optical industry has greeted Drivewear with great enthusiasm and we are looking forward to making Drivewear available in more materials and styles in the near future.”

Designed specifically to address the unique demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision and provide protection from blinding glare. The Drivewear lens is currently available in Single Vision, IMAGE® Progressive and Finished Plano Hard Resin. Winners were announced last month in Indianapolis, Indiana. Younger Optics has won 15 OLA Awards of Excellence since 1987 for lens innovation, technology and creativity.

DRIVEWEAR® GOES TO THE RACES - July 14 - 15, 2007

Drivewearlens newsDrivewear® lenses Activated by Transitions is a proud sponsor of this year’s Pittsburgh Vintage Grand Prix, taking place July 7 – 15, 2007. Beginning as a one-day race in 1983, the PVGP has grown into to 10-day festival of races, car shows, a Rally and a Black-tie Gala. With more than 200,000 spectators, the Grand Prix in Schenley Park has established itself as the nation's largest vintage race event and the only one staged on city streets. The show will culminate with the 25th annual vintage races and car shows at Schenley Park on the weekend of July 14/15.

As a Platinum Sponsor, Younger Optics (manufacturer of Drivewear lenses) and Transitions Optical will fit more than 250 drivers with Drivewear lenses in their prescription.

Drivewear and Activated by Transitions logos will be featured on two pacecars as well as billboards, posters, and various other grand prix promotional items. The Pittsburgh Vintage Grand Prix’s mission is to produce a world-class vintage racing event that also raises funds to help provide residential care, treatment and support for developmentally disabled individuals in the Pittsburgh region. Drivewear and Transitions Optical representatives will be present at the Schenley Park race, July 14-15 with tents located in the golf course area and at the start/finish line.

ARTICLE IN THE MAGAZINE LABTALK ON PHOTOCHROMICS - April 10, 2007

Drivewearlens news(As seen in the March 2007 issue of LabTalk Magazine, the article "Shining a New Light on Photochromics" addresses some of Drivewear's most frequently asked questions and explains how Drivewear lenses can benefit your customer - and you. Author Julie Bos sits down for a one-on-one with David Rips (President and CEO of Younger Optics) to learn more about this breakthrough in photochromic technology:
Q: Why is Drivewear so innovative?
A: After years of development, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car. This new lens category successfully combines two advanced technologies—Transitions.

Q: What has been the reaction from patients and ECPs?
A: Customers and ECPs both are very excited about this new product—not just about the lens itself, but also about the advanced technology that marries a photochromic lens with a polarized lens. Many of the older dispensers say, ‘wow, it’s about time’ and ‘we’ve been waiting for this forever.

Download the unabridged article through the Drivewear website - Download page and consider the following frequently asked questions to boost your knowledge of Drivewear lenses — and how they can lead to more business for you.

EMMY-WINNING DIRECTOR DEPENDS ON DRIVEWEAR LENSES WHILE FILMING PBS DOCUMENTARY IN ANTARCTICA - March 28, 2007

Drivewearlens newsSince their introduction, Drivewear® lenses have been getting rave reviews – not only for the specific task of driving, but in achieving ultimate vision while in extreme, changing light conditions. Drivewear lenses did just that for Kirk Wolfinger, a two-time Emmy Award winning director and co-founder of Lone Wolf Documentary Group. Wolfinger recently traveled to Antarctica to film a documentary – Antarctica’s Icy Secrets. In order to overcome the extreme lighting conditions of Antarctica and produce the best possible documentary, Wolfinger knew he needed more than just regular sunglass lenses. He turned to David Heward, O.D., who has been Kirk’s eye doctor for more than 10 years and wears the lenses himself on a daily basis, recommended Drivewear lenses.

When Kirk said he was traveling to Antarctica, I knew he would need paramount lenses to not only combat the harsh lighting conditions of Antarctica, but lenses that would allow him to just see his best. Drivewear lenses do just that.”

- David Heward, O.D., Harbor View Eye Care, South Portland, Maine Throughout the trip, Wolfinger was highly satisfied with the ability of Drivewear lenses. Now that he is home from Antarctica, Wolfinger uses Drivewear lenses every day.

As a director, I need to capture the environment as it is, and my vision is extremely important. Working 15 hour days, I got tired, but my eyes never did. The Drivewear lenses not only protected my vision, but enhanced my ability to pick and analyze camera angles while filming. Their seamless shifting to adjust to the various lighting conditions and the sun’s brightness – including scenes we shot indoors, in tents and in helicopters – made my job a lot easier.

- Kirk Wolfinger, director, Lone Wolf Documentary Group (Letter and additional information about Wolfinger available for download through the Drivewear website - Download page.)

YOUNGER OPTICS NOW OFFERS DRIVEWEAR HOLD MESSAGES - March 28, 2007

Drivewearlens news(TORRANCE, CA — March 2007) “Do you spend a lot of time driving? You need Drivewear®!” Thus begins the new on-hold message, now available from Younger Optics. Younger provides two messages, one tailored for the optical retailer and the other for the wholesale optical lab. These hold messages are the most recent addition to a growing number of educational and selling tools we’re providing at both the Laboratory and Dispenser levels to help get the word out about Drivewear lenses. Both messages are approximately 22 seconds long and available for free download

through the Drivewear website - Download page. Nearly everyone that calls an optical shop or lab is a driver. Now you can use their time on hold to let them know how they - and their patients - can benefit from the improved vision delivered by Drivewear lenses. When callers are put on hold, they’ll hear about how Drivewear lenses are Activated by Transitions® to adjust to light and glare both outside and behind the windshield, an exciting breakthrough technology that can help make them the best driver they can be.

NEW PRODUCT RELEASE – DRIVEWEAR LENTICULAR CARDS - March 2007

Drivewearlens news(TORRANCE, CA — March 2007) The ever-growing line of informational and POP materials for the Drivewear® lens now includes lenticular cards – a new selling tool that Younger Optics believes will be useful to ECPs in explaining how this innovative new driving lens works. The lenticular card is about the size of a business card and made of a tough and durable plastic material. As the card is tilted forward and back, the image on the card changes so that the viewer sees how the Drivewear lens color changes in reaction to differing light conditions. The cards are perfect for display on a dispensing table and an ideal demonstrator for patients to take home with them and share with friends and family. A clear, hard plastic card holder is also available through Younger Optics.

YOUNGER OPTICS EXPANDS PRODUCT LINE WITH DRIVEWEAR® FINISHED PLANOS - 27.2.2007

Drivewearlens news(TORRANCE, CA — January 2007) Younger Optics has recently expanded the availability of their single vision line by introducing Drivewear finished planos. “We believe this enhanced range of product offerings will give the laboratory and practitioner greater convenience and flexibility in recommending Drivewear lenses,” said Johann Van Zyl, National Sales Manager at Younger Optics. “This represents Younger’s continued commitment towards expanding the Drivewear availability. Drivewear has really gained momentum in the Rx market, and now it is also available to patients who need a good driving lens but don’t wear prescription eyewear.”

Drivewear lenses uniquely combine Transitions Photochromic Technology and NuPolar® polarization to create a new category of lens designed specifically to meet the unique visual demands of the driving task.

Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, allowing Drivewear to change from high contrast green/ yellow to copper to dark reddish brown (depending on lighting conditions) in order to enhance the driver’s vision. Drivewear lenses are also polarized to block blinding glare, which is absolutely essential when driving a car.

Worldwide, there are nearly 1 billion drivers and the number is growing every year. Nearly everyone of driving age that walks into an optical shop is an ideal candidate and can benefit from the improved vision delivered by Drivewear lenses.

YOUNGER OPTICS EXPANDS DRIVEWEAR® LINE WITH IMAGE PROGRESSIVE - 27.2.2007

Drivewearlens news(TORRANCE, CA — January 2007) Younger Optics has recently expanded the availability of their innovative new line by introducing Drivewear IMAGE® progressives. “Since we released Drivewear lenses, the number-one product request has been for a progressive. We are pleased to fulfill that request with the new Drivewear Image progressive,” according to David Rips, President and CEO of Younger Optics.

The award-winning IMAGE progressive has been rated favorably among recent independent studies. This is in part because IMAGE boasts one of the widest distortion free distance zones in the industry, a key advantage for the driving task. From the dashboard to the road ahead, IMAGE provides excellent viewing at near, far and intermediate distances, and can accommodate Rx ranges of -8D to +6D, with 1.00 – 3.00 add powers.

Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions™ Photochromic Technology and NuPolar® polarization. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. In addition, Drivewear lenses are polarized to block blinding glare, another essential attribute when driving a car.

DRIVEWEAR® WINS TOP AWARD AT BRNO OPTICAL TRADE FAIR - 9.3.2007

Drivewearlens news(CZECH REPUBLIC, EUROPE — March 2007) Younger Optics has been recognized as a leader in lens innovation, technology and creativity at the 13th International Fair for Eye Optics, Optometry and Ophthalmology held in the Czech Republic February 23-25 this year. Younger’s Drivewear® exhibit was honored with the top award in the “spectacle lens” category (producer Younger Optics, exhibitor Omega Optix). Drivewear is a revolutionary new lens made possible through the cooperation of Younger Optics (manufacturer of NuPolar® Polarized Lenses) and Transitions Optical, Inc. and designed specifically to address the unique demands of the driving task.

“We are honored to receive this award, and I am very proud of our development team for gaining this accomplishment,” said Igor Loshak, Managing Director of Younger Optics Europe. “Drivewear is one of the biggest technological breakthroughs in our industry – we really created a whole new category in lenses. I believe the new technology that Drivewear brings will change the way patients wear ophthalmic lenses by allowing them to use a single ophthalmic sun lens in more situations than is now possible.”

The TOP OPTA Competition awards one product as “best exhibit” in each of the following categories: spectacle lenses, contact lenses, frames (including sunglasses), and equipment and technologies for eye optics and ophthalmology. The competition is held in the BRNO Exhibition Centre at the OPTA International Fair, which prides itself in not just presenting the top fashion spectacle frames, glasses and contact lenses, or technology and equipment, but also in serving as a centre of education, offering numerous specialized lectures and seminars for optical professionals. The OPTA International Fair had 222 exhibitors and 19 participating countries last year.



Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. And since Drivewear lenses are Activated by Transitions™, wearers can be assured that their lenses are enhanced with superior and patented Transitions™ Photochromic Technology to automatically optimize visual performance in variable light conditions and to help protect eye health. Drivewear lenses also utilize NuPolar, the world’s leading polarized Rx technology, to provide protection from blinding glare.

 
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