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DRIVING TASK
At every moment of the “Driving Task” we are constantly being challenged and “assaulted” by distractions attacking our ability to drive safely. While juggling a cell phone in one hand, adjusting the radio or CD in another, catching up on a quick lunch, and trying to keep kids in the back seat quiet, it all just becomes too much to handle. Making driving even more difficult is changing road and weather conditions. Many of us are also driving under less than ideal conditions while tired, or just not feeling our best. Many people also cope with physical challenges or age that may slow driving reaction times. All this adds up to making driving an extremely complex task even under the best of conditions. Sometimes it is a wonder that we are able to arrive anywhere safely. Truly, we are bordering right on the edge of our ability to handle all these stimuli, and when we go over that edge, we are in very real danger of having an accident. The main tool we use to cope with all these driving challenges is vision. Yet vision is also pushed to the limits while driving. It takes about 1/4 of a second to process and react to a driving visual incident, and if you are traveling at 60 mph, that translates to about 22 feet! Clearly we need all the visual help we can get to drive safely. The most common and dangerous visual assault comes from blinding glare.



This glare can be intense sunlight reflected from an endless variety of smooth surfaces such as the road, hood or dashboard of your car, or even the bright chrome of the car in front of you. These conditions are especially harmful when the sun is low on the horizon, such as early mornings and late afternoons, which are also peak commuting times. Polarized lenses are the best solution to taking out most of this accident. While bright sun and glare are the most obvious visual dangers while driving, sometimes the conditions we drive in are the reverse: overcast, often with inclement weather, and less light. For these conditions we want a lens that is as light as possible, and also of a high contrast color. Polarization protection is still important during these times because glare, particularly road glare, can unexpectedly hit at any time, and since the eye has accommodated to these overcast conditions it is particularly susceptible to blinding, bright glare. Drivewear is the only lens developed to specifically address the Driving Task. Polarized at all times and designed to shift between a lighter and darker color as visual conditions change, it is the ultimate in driving eyewear.
GLARE THROUGH WINDSHIELD

Glare interferes with visibility!
Quick video of the car driving through the forest shows a situation familiar to every driver. The windshield literally fills up with blinding glare as light is reflected off the dashboard. At moments like these the danger of the accident is the highest.
Driving task
Learn more about what actually influences our senses during driving.
Explore Drivewear
Learn more about the behavior of the Drivewear lens and its benefits.
Genesis of Drivewear
The story of lens evolution from ancient times to the present.
 
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